Marketing BS

The Marketing Program provides students with a solid foundation in marketing theory, marketing communication, consumer behavior, marketing research, and marketing strategy.  In addition, the program offers specialized elective courses in topics such as internet marketing, entrepreneurship, international marketing, new product development, and more.  Hands-on learning experiences throughout the curriculum allow students to develop and apply creative skills and analytical thinking, with an emphasis on social responsibility and ethical decision-making.

The Program prepares students to enter a variety of marketing-related careers, such as digital marketing, social media marketing, sales, advertising, media planning, brand management, and market research, and graduate school.